Company was founded by Hubertus Didam in Düsseldorf.
Company name then: Slush-Eisgetränke Hubertus Didam.
Tagline: The supercool Monster drink.
The logo is created from an idea by our founder.
Development of almost 20 types of slush syrup. Langenfeld is chosen as our production site.
Distribution is handled by trading partners and systematically expanded over the next few years.
First involvement in leading trade shows, such as INTERNORGA in Hamburg.
Move to Ratingen to expand our storage space.
We are moving once more – to new, larger premises in Neuss, Brücke 12.
First trade shows abroad: Vienna, Salzburg, Gothenburg, Budweis, etc...
New company name: MonsterSlush™ Hubertus Didam.
Supply of machines and syrup to American soldiers in IRAQ. MonsterSlush™ prevails against several competitors to win a tender.
Service partner of KRAFT FOODS Bremen for Frozen Cappuccino machines. Nationwide service is set up.
Next change of address: On 1 February 2004 we move into our new premises in Neuss-Holzheim.
Equipment of the first major amusement park, Heide Park Soltau, with machines and our syrups. Other parks follow in the next few years, including Phantasialand in Brühl and Movie Park in Bottrop.
First TV advertising of our products on Big Brother (RTL).
TV advertising in various films and series.
The number of our trading partners is now up to 70.
Cooperation with the kids’ music group “JoJos” featuring today’s pop star Anna-Maria Zimmermann, who also sings along in the MonsterLied song specially written for us. Over the next few years, the JoJos perform in various parks, together with our little blue mascots as living dolls.
Molke7® is added to our portfolio.
The company premises are expanded by adding a 160sqm office and training facility.
Development of alcoholic and non-alcoholic cocktail concentrates. Production for various brands as private branding.
SODEXO and ARAMARK, two major food service providers in the catering industry, become customers.
Entry in the Commercial Register as: MonsterSlush™ Hubertus Didam e.K.
Our production plant receives its first IFS certification.
BubbleSlush by MonsterSlush™ is presented at INTERGASTRA in Stuttgart and INTERNORGA in Hamburg. The product is introduced on TV and celebrated as a major innovation.
TV advertising on GEISSENS. On the 9th birthday of Davina (episode aired on 13 May 2013) our products are clearly seen in the shot in St. Tropez.
MonsterSlush™ goes on a promotional tour for the film “Home – A smektacular trip” and provides MonsterSlush™ products for various film scenes.
Takeover of the Frozen Cappuccino division of KRAFT FOODS. Development of our proprietary MonsterSlush™ FrozenCappuccino brand.
MonsterSlush™ becomes a supplier of EDEKA. The high standards of quality are easily met.
Takeover of the slush unit of Cool Drinks GmbH, which expands our product presence significantly in Baden-Württemberg.
Our head office and central warehouse to date are still in Neuss-Holzheim.
The company continues to be run by its founder.
Further film promotion in the film “Tigermilk”.
Our commercial design is given a complete makeover.